How to monetize Facebook videos

Facebook Promotion Earn money online
April 07, 2021 — 3 mins read


Facebook is rolling out video monetization, following YouTube and Instagram's IGTV. Video is becoming an increasingly popular type of content on social media. Likewise, Facebook daily views quadrupled over the year to a whopping four billion. But until now, the creators could not make money on video content.



In addition to the usual scheme of monetizing views like on YouTube, Facebook rolled out 3 ways to earn money from video content at once. 

Creators can earn on:

  • In-Stream ads.
  • Short-form videos.
  • Donates of viewers.

However, not all videos can be monetized on Facebook. Each video is manually moderated. All videos for which In-Stream video ads are enabled pass monetization validation, but the pre-post validation tool allows you to earn money with videos right after posting.

⚠️ Note, that monetization is not available for all countries.


Facebook Creator App is like a YouTube's creator studio

Facebook Creator App is like a YouTube's creator studio




To upload a video from Creator Studio, go to Content Library > Posts and click the + Upload Videos button. The video upload screen will appear.


  1. Provide information about the video: title, description and tags.
  2. Select Submit for Review.
  3. On the next screen, click Confirm.

After a few minutes, the video will appear in the Video Gallery. Video verification takes 24 to 48 hours. In some cases, it takes longer. You can check the verification status periodically in the video gallery. You will receive a notification when your video is approved.

Once the pre-check is complete, you can post your video at any time.



Your page must meet certain criteria:


In-Stream Ad Eligibility

  • 600’000 total minutes viewed from any combination of video uploads in the past 60 days.
  • 5 or more active video uploads or previously active videos
  • Need at least 10,000 followers.

30-second "minimally interruptive" (according to Facebook) ads can now be run on videos as short as 1 minute.


Live-Stream Ad Eligibility

60,000 live minutes viewed in the last 60 days.


Earn Directly From Viewers Eligibility

If you have been tested for ad placement on live streams, then you can make money with ‘Stars’. The Star concept is similar to Twitch ‘Bits’. It is a form of digital currency that users buy with real money and send to creators as rewards for their content. The creators receive a share of the revenue from the Stars they receive during a live streaming.





  1. Go to Creator Studio.
  2. On the left, click the Monetization tab.
  3. Select the Page you want to check.
  4. Click Apply.



The payout is the same as on YouTube. 55% of ad revenue will go to creators and 45% to Facebook.

💡 By using different types of monetization and adding advertising brand integrations to this, you can significantly increase your profit from the same video content.

If the number of Page followers does not reach the required level of 10,000, then you can buy them on our platform.



Facebook is the social media network with the largest number of active users. More than 2.7 billion users scroll their news feeds every day. They discover services, products of various business groups. And to stand out from the crowd, you have to raise the number of followers, Page likes and video views. In addition to buying ads on Facebook, you can boost your Facebook Group on our platform.

Learn more about monetization on YouTube, Twitch and Instagram 👇


In case you have any questions, please contact your personal manager or live-chat support. We’re here to help you 24/7.

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