How to increase YouTube views and retention time with 360° videos

Video is the best way to get your audience’s attention to a product. But sometimes creating a video is not enough. Technological progress does not stand still, and marketers came up with the use of 360° videos. In fact, this technology has been available since 2017, but the trend for it is growing every year.

The main point is that the viewer is able to tap on the video and drag the screen to look around at different angles. Also you can pan around the video simply by moving your smartphone or tablet around.

This  video trend gives more control over how users view a product or service. Moreover, it allows them to “demo a product” before they decide to buy it. 

This type of video is great for giving customers a visual representation of what your brand has to offer. It allows viewers to see the product or service in action.

In this video you will experience 5 amazing roller coaster rides in 360 degree interactive (virtual reality videos).

Three-hundred-sixty degree videos are obviously great for travel-centric companies, like National Geographic in the example above, but they can also be utilized by a number of other industry segments, including real estate, events and promotions, galleries, car promotions etc.

These examples were done on a much larger scale, so it might be challenging to pull off for smaller companies. But, you might be able to use this tech to give a tour of your show or in any other way.

Creating 360-degree videos is not as difficult as you might think. All you have to do is buy a good camera, a GoPro for instance, and stitch your 360-degree video together using editing software.