YouTube Statistics and Trends for 2020

Before we dive into the stats, let’s take a look at the most popular video types, which will be in trend in 2020.

Shopping experience (unboxing & review videos)

More and more people prefer to watch video reviews before buying a product. Video is shortening the consideration stage and is being used to help guide the consumer to the decision-making stage. According to Google statistics, almost 50% of users look for a video before visiting a store. 

Live Streaming

Live video is the latest trend. They are quite simple to create. No need for video editing and special equipment. People like this format for its naturalness. Also questions or comments can be answered in real time. Social platforms (YouTube Live, Facebook Live etc.) are promoting live video-oriented functionality.

Videos Ads

Video ads are growing every year. Advertising with videos generate more engagement than pictures. This means we can expect to see more companies incorporate video ads into their marketing plans, as well as post on more video-oriented platforms. 

Now, let’s get to YouTube data. We’ve focused on the latest stats.

1. YouTube is responsible for 37% of all mobile internet traffic.
2. YouTube has 1.9 billion logged-in users each month.
3. More than 70% of YouTube traffic comes from mobile devices.
4. The number of channels earning six figures per year on YouTube grew more than 40%
5. The number of channels earning five figures per year on YouTube grew more than 50%
6. YouTube is localised in 91 countries and can be accessed in 80 different languages.
7. 94 percent of American users between the age range of 18-44 year old accessed YouTube at least once a month.
8. 8-year-old Ryan Kaji, this year’s top YouTube earner with $26 million.
9. 62 percent of businesses use YouTube as a channel to post video content.
10. More than 70 percent of YouTube watch time comes from mobile devices.
11.  90 percent of people say they discover new brands or products on YouTube.
12. 400 hours of video are uploaded to YouTube every minute worldwide.
13. "How to" searches on YouTube increase by 70% every year.