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Benefits of Social Media platforms for Business in 2021
4 billion milestone reached
The total number of users of social networks in the world in October reached 4 billion users. About half of them use their social media every day. The number of users is actively growing from year to year. During 2020, the number of users increased by 9%, which is 321 million new users. Even these numbers are enough to assess the scale and necessity of using social media in 2020 for business. Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. This will be the topic of this article.
On average, a user spends 146 minutes / day on social networks.
This chart combines social networks, messengers and blogging platforms.
Let's briefly talk about each:
- Facebook - an American social network.
- YouTube - an American online video-sharing platform.
- WhatsApp - an American messenger, owned by Facebook.
- FB messenger - Facebook chat.
- Wechat - a Chinese multi-purpose messenger, developed by Tencent.
- Instagram - an American photo and video sharing social networking service owned by Facebook.
- QQ - instant messaging software service and web portal developed by the Chinese tech giant Tencent.
- TikTok - a Chinese video-sharing social networking service owned by ByteDance.
- DOUYIN - analogue of TikTOk for Chinese market.
- Sina Weibo - a Chinese microblogging website.
- QZone - a Chinese social networking website created by Tencent.
- Snapchat - an American multimedia messaging app.
- Reddit - an American social news aggregation and discussion website.
- Kuaishou - a Chinese video-sharing mobile app.
- Pinterest - an American image sharing service.
- Telegram - a cross-platform instant messaging, video calling, and VoIP service, initially launched in Russia.
- Twitter - an American microblogging service.
- Quora - an American question-and-answer website.
With over 2.7 Billion active monthly users, Facebook is the largest social media in the world. While that practically ensures at least some of your audience regularly uses the platform. Every year the Facebook audience is aging, and millennials prefer to use other social networks.
Run ads on Facebook if you want to reach an audience of adults and have engaging visual (or video) content that can capture their attention, invoke an immediate emotional response and make them excited to share with their friends. Or if you want an easy way to create an online community around a topic or business.
YouTube
The second most popular platform after Facebook. YouTube along with Google is a giant advertising network. If Google search advertising is suitable for any business, then the opposite is true with YouTube. Video promotion takes a lot of time. Competition has grown to incredible levels in recent years. Viewers expect to see content that is TV-like in quality. Of course there are exceptions, such as vlogging. But you still need to have at least a mobile phone with a high quality camera and make sound without noise.
On the other hand, the time and money you spend will double your investment. YouTube is the first platform to pay users for their content. Thus, a huge number of people were able to earn a living from this. This is a pretty cool feature. Thanks to which a whole generation of people has grown up with the goal of becoming content creators on YouTube.
In recent years, the site has grown significantly in all respects. Both in terms of audience size and sales opportunities. Instagram has ceased to be what it was at the dawn of its formation - a social photo album. Recently the social network celebrated its 20th anniversary.
This year, Instagram announced many new changes that are already being tested and will be released in 2021. Like a monetization, Instagram Reels and new layouts.
Instagram is used by any kind of business: from microbloggers to global brands. In case you run a lifestyle, ecommerce, or photography business, then you should definitely promote your Instagram account.
TikTok
TikTok, which appeared 2 years ago, has changed the lives of millions of people. Their app has become the leader in downloading in Google Play and App Store worldwide, reaching 2 billion downloads.
The majority of TikTok's audience concentrated amongst ages of 16 to 24. Young people who have gained millions of fans began to make money from brand advertising.
In the second quarter of this year, TikTok launched ads manager for business. Now marketers can launch ad campaigns worldwide.
Entertaining content works best on TikTok. A short funny video and catchy music are the main elements of pop-up videos. If your products or services are made for youngsters, then you definitely need to promote your TikTok account.
Key Takeaways
Having a social media account for businesses has become a must to build a positive brand image. It is convenient for users to communicate with the company on social networks. This has a positive effect on reputation and indirectly increases sales.
YouTube, Facebook and Instagram are the strongest among all social media. They will be relevant for at least another year. No doubt Tiktok will get stronger in the future. And a part of Instagram's users will switch to TikTok. Perhaps in 10 years we will see the Facebook analogue made by a Chinese ‘Tencent’ in the leaders.
How to promote your business through social media?
There is no perfect social network for business promotion. Testing is essential to find the most effective marketing channel. You certainly will find your audience there. Smart algorithms analyze users according to certain parameters, selecting the most relevant ads. This greatly simplifies ad setup and increases the return on ad investment.
In addition to buying ads, creators use services to increase followers, views, likes etc. TubeBiz specializes in the promotion of social networks. A thousand followers and likes on your Facebook page or instagram the higher the customer loyalty. A large amount of views on YouTube works the same way. The more views and likes your video has, the higher the chances of reaching out new customers for your business.
Besides social media, we have a service that will drive visitors to your website.
Log in to your account, select a required service and boost your social media!
Need help? Contact our manager via live-chat support or on Skype.
