How Promotion Changed In 2021 and What To Do In 2022

In 2020, digital transformation has become a reality for all types of businesses. According to McKinsey, the global pandemic has greatly accelerated the pace of change: the spread of e-commerce has reached a 10-year mark in just 3 months, and 60% of companies from different sectors have witnessed new buying behavior over the past year.

We have collected the trends of 2022 that will guide your marketing strategy and give you an advantage over competitors.

1. Content-marketing

The global content marketing market is expected to grow by $417.85 billion during 2021-2025, with an average annual growth rate of almost 16%.

This is because content marketing has the highest return on investment among any digital marketing strategy. In general, it costs 62% less than traditional advertising, and increases the number of potential customers by 3 times. In addition, it generates 19.7% more organic traffic than other forms of interaction.

A study by the Association of National Advertisers of the United States showed that the average content marketing budget increased by 73% over a two-year period. Growth will not slow down, and many experts predict that specialists in this field will have to create more content than ever.

2.Personalization and user interaction

Content personalization is not a new trend, but today's consumers expect more focused and relevant communication than ever. 

According to the Adobe report, 67% of respondents believe that it is important for brands to automatically adjust content according to context, and a whopping 42% of respondents said that they are annoyed when messages are not personalized, and this directly affects the decision to make a purchase.

According to the results of the Digital Connections study, 49% of people will ignore a brand if they consider its advertising irrelevant. At the same time, 36% of respondents are more likely to make a purchase from a company that sends them personalized messages.

3. Short videos 

Following the explosive growth of TikTok, social networks and services have created their own platforms for short videos - Reels from Instagram and YouTube Shorts from Google. Short videos are the main trend in social networks and an important advertising format for the next few years.

Brands will continue to invest in short formats and create content in the form of small videos that will attract traffic through social networks. According to a study by Elite agency, 66% of respondents would prefer to watch a short video to learn about the product. Therefore, for greater coverage and traffic, marketers will go to services where the audience watches short videos.

So, as you can see, right now all social media are focused on shorts video and video content, in general. That means, if you want to be popular in the upcoming year, you need to make a lot of video content. And our services just help you to become well-known and famous on different platforms. All you have to do is just order it!

The marketing trends of 2022 do not promise a magic pill that will help increase the effectiveness of advertising and increase profits. However, these tips can help you to adjust your marketing strategy.

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