Is Facebook A Dying Platform?

Spoiler: no! Moreover, this platform turning 18 years today!

Facebook is one of the most popular advertising platforms on the market. Facebook has undergone many changes over the past few months. Facebook turns 18 today, so let's see how Facebook has changed recently. The most popular news about Facebook is that right now Facebook is no longer Facebook and a new name for this platform is Meta. 

In 2021, Mark Zuckerberg, the creator of the famous social network Facebook, announced the creation of a global project "Meta", which will create the same parallel digital reality. And it will be possible to exist in it as fully as in the aforementioned films and the book. 

Billions of dollars have already been invested in Metaverse. At least $10 billion last year alone. These funds will go to the work of Facebook RealityLabs, a division of Metaverse, which will develop hardware, software and content for AR and VR. Among the implemented Facebook Reality Labs projects are Oculus Quest virtual reality glasses and Portal display. Now Reality Labs employs 10,000 people.

In this year, Meta adds 3D avatars to Instagram Stories, with updates for Messenger and Facebook. People in the US, Canada, and Mexico can appear as their virtual selves in stickers, feed posts, Facebook profile pictures, and more across Meta’s platforms, including its Quest VR platform. 

What else?

• Organic Targeting function

Facebook pages with more than 10,000 subscribers have the right to share their content with their leading fans. Using this feature, you can now target the audience that is interested in your brand. You can use this feature to target your main audience by making exclusive offers. In this way, you will be able to improve interaction with your subscribers and create more opportunities for sales of your business.

• Adjusting the amount of political advertising

This tool appeared on Facebook in the summer of 2020, first of all it was implemented in the United States. Now an ordinary user of this social network can completely remove political, election or social advertising from his or her feed, or limit its number. The main purpose of such regulation is political in nature - Facebook thereby declares ensuring transparency and empowering people. Since March 2021 this tool has become available for another 90 countries. It’s worth paying attention to political and social organizations that want to be posted on Facebook.

• Ensuring security

Facebook pays special attention to the security and privacy of users, and improves solutions that ensure the safety of data. On March 18, 2021, Facebook announced the possibility of connecting two-factor authentication and logging in to the site on mobile devices using a security key. This is a physical key, a USB flash drive, which is used to confirm when logging into an account. The security key can be connected in the account settings in the "Security and login" section.

Why has Facebook become so popular within 18 years?

When people think of Facebook they also think of Twitter. They're rivals, right? Well, Facebook and Twitter are two entirely different beasts, but they both have something in common: social networking. Most people use them to socialise and network with friends, family, fans, businesses, and acquaintances. Unfortunately for Twitter, Facebook is just easier to use for most people. 

Another reason for its popularity is that Facebook is constantly upgrading. Facebook's user interface has changed repeatedly over the years, for instance. It has added a news feed, timeline, cover photo, the list goes on. Facebook clearly wants to evolve, and not just on the web. The company's suite of mobile apps also receives extremely regular upgrades. That's because Facebook is more than willing to develop and test changes, even if users groan and complain about them via a million status updates.

The last but not the least reason is that recently Facebook has rotated to video content.  It's been shown that the huge majority of users (95 percent) retain information much more easily in a video compared to around 10 percent of users who retain it if it's written in text.

While YouTube was obviously at the forefront of the online video revolution, the growth of video on Facebook has been exponential over the last few years. According to Tubular Insights, over 500 million people watch video on Facebook every day, while the reach of a Facebook video hugely outweighs a photo. They're staggering numbers.

So, we congratulate Facebook on its 18th birthday and hope to see much more updates on this platform! As you can see, Facebook is a popular platform so you need to think about your own popularity on this website and with our services it wouldn't be so hard!

Facebook Page Followers - $15.00 / 1000

Facebook Page Likes - $20.00 / 1000

Facebook Post Likes - $8.00 / 1000