What’s next on TikTok 2023?

December 23, 2022 — 5 mins read

New year’s eve will come pretty soon and now is a great time to analyze what’s been done throughout the year as well as examine achieved goals. It appeals not only to individuals and entrepreneurs but also to bigger companies that do annual reports. Social media platforms are not an exception. 

Social media specialists also conduct thorough research revealing trends and prognosing new ones. This is being done by a considerable number of social networks that come up with their own documentation of what has been achieved during the year and what to expect next. For example, some of the platforms that do that are: Instagram, Twitter, YouTube and TikTok. In this article we will focus on the most prominent platform that has over 1 billion users from more than 154 countries around the world that use TikTok on a daily basis. 

Not a long time ago the TikTok team shared a document where they examined the platform’s performance, its reach, trends, how many users joined it and what to expect in the upcoming year. This report is a must read not only for individual entrepreneurs but also for marketers in big companies. 

Three Trend Forces will take place

TikTok team revealed 3 main so-called ‘Trend Forces’ for the upcoming year that include:

Actionable Entertainment

TikTok is focusing on 2 main elements: attention and trust. Nevertheless, the team is focusing on entertaining content. They believe that it will increase the traffic on only to TikTok but also to user’s accounts with the opportunity of increasing sales. 

According to this document, the more entertaining brands will make their content, the more recognition their content gets as well as reputation. All in all, quality interaction will be highly valued in 2023. TikTok team advises to focus not on actually selling the products but instead showing them. It will be more personalized rather than directly selling it. The more customized your content is, the bigger audiences will be fascinated by it and will actually visit your page and follow you for more. 

What can you do?

  • Synching audios to transitions
  • Adding texts overlays to your content 
  • Voice over effects for better user-experience

Making Space for Joy

More and more users are joining TikTok and spend a lot of their time to find advice or life hacks, take care of themselves and live better. 

People think more about living meaningful lives without being burned out, they focus more on their physical and mental health. A lot of attention is paid to what people see as ‘enjoyable’. The year of 2023 on TikTok will be about what people find important for themselves, wellbeing, what happiness really is, what needs prioritization in their lives. The strategy - focus on people. According to statistics, more than 50% of TikTok users already state that TikTok boosts their mood and they feel much better after spending time on the platform. 

Which approaches can you try?

  • ASMR content
  • Product demos (i.e. ‘get ready with me’)
  • TikTok styles and effects

Try to upload this kind of content using TikTok live, Effect House, TikTok creator Marketplace. 

Community-Built Ideals

The third main trend on TikTok is all about support and inspiration to make a change. As a platform TikTok is all about broadening users horizons, they get to know something new everyday, with every new video they watch, new ideas. In this case the TikTok community plays a key role. Users bond with each other focusing on a specific niche and their interests, they support each other and provide with a number of lifehacks, advice and other useful information, also, they inspire each other. 

According to statistics in the document, TikTok is 1.8x more likely to introduce users to new topics they didn’t know they actually liked. The platform becomes a space where people are not afraid to ask questions, interact with other people, find new ideas or establish a whole new community. 

What can you focus on in this case?

  • Teach people and help the to understand something
  • Be specific and collaborate with creators 
  • Conduct polls and debates

Try to use hashtag targeting, plus ads by targeting specific communities and TTCM Match (you will get an automatically generated list of creators with it). 

TikTok for Business in 2023

A considerable number of social media platforms are used for brand promotion. Marketers are sure that business should focus on gaining reputation online first as it has a massive scale. Billions of people use social media and it is clear that it can be considered as an effective marketing tool. 

In comparison with other formats of advertising products (in our case) TikTok offers a lot of opportunities in terms of creativity and freedom of expression. That is why TikTok is used by a considerable number of big and small businesses and why their team always introduces new updates for better user-experience and for building brand awareness.

Despite the fact that TikTok will open its doors for even more people, now it is the time to think about promoting your content and establishing your loyal community for 2023. You can save a lot of your time if you get promotion services from us, you'll be able to improve your profile performance on TikTok in the upcoming year. 

If you buy promotion services for your TikTok with Tube.Biz your account won’t be blocked or suspended and your posts won’t be taken down by the moderators. Tube.Biz offers only high-quality services and all of them comply with the terms and conditions of TikTok. 

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