The Popularity Of Live Streams In 2021

Today, live video streaming is becoming increasingly mainstream. YouTube and Facebook have made it easier for anyone with a smartphone to start streaming. The popularity of these apps has normalized the idea of live streaming video. Millions of people are now familiar with this type of content.

This growing ubiquity represents an opportunity for other businesses too. Live video is an incredibly powerful tool, especially in 2021. Whether for marketing, sales, training, entertainment, or media, live video is a compelling technology that brings people together.

YouTube Live is a live streaming service and offers an easy way to reach your audience in real-time. Whether you’re streaming a video game, hosting a live Q&A, or teaching a class, YouTube live tools will help you manage your stream and interact with viewers in real-time. 

Live streaming allows you to…

• Retain your audience. Offering live streams elevates audience experience by giving fans more intimate access to you and your brand.
• Be socially responsible. Are you the proud owner of a brick and mortar business? A meteor, killer bees, or a pandemic could make it uncomfortable or even unsafe for in-person visits. Giving fans of your brand virtual access is a thoughtful option for various scenarios and levels of caution. 
• Gain a wider audience. Brick and mortar business owners are no longer limited to the community just outside their front doors. On the other hand, online businesses create a more premium offering to entice potential customers.

Look at it this way. You’ve already come this far–you might already even have the basic equipment to get started. Helpful live streaming tips and tricks you might not have considered are just around the corner…

#1 Be mindful of live video audio and lighting

To put it simply, you want your live stream to look and sound great. Why? Because your viewers want your live stream to look and sound great. Unlike a pre-recorded video, there are no take-backs here–so you really want to be sure to get this right!

#2 Do a live video test run 

Preparation + opportunity = success. You already know why live streaming is a great opportunity for your brand–now all you need to do is some proper prep. Here are a few things you can do to increase your chances of a smooth stream:

• Make sure the wifi is strong. A simple internet connection speed test will tell you if the wifi and bandwidth can handle your live stream.
• Make simple notes. Write down key points to hit to help you stay on track.
• Review the timeline with the crew. Go over the order of events to ensure everyone is on the same page.

#3 Look at the camera

Eye contact is important when speaking to others, and it’s not any different when on camera. Instead of looking at yourself on a screen, be sure to look directly into the camera. Not only will you appear more honest, but your words are more likely to be remembered!

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