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Today, live video streaming is becoming increasingly mainstream. YouTube and Facebook have made it easier for anyone with a smartphone to start streaming. The popularity of these apps has normalized the idea of live streaming video. Millions of people are now familiar with this type of content.
This growing ubiquity represents an opportunity for other businesses too. Live video is an incredibly powerful tool, especially in 2021. Whether for marketing, sales, training, entertainment, or media, live video is a compelling technology that brings people together.
YouTube Live is a live streaming service and offers an easy way to reach your audience in real-time. Whether you’re streaming a video game, hosting a live Q&A, or teaching a class, YouTube live tools will help you manage your stream and interact with viewers in real-time.
Live streaming allows you to…
Look at it this way. You’ve already come this far–you might already even have the basic equipment to get started. Helpful live streaming tips and tricks you might not have considered are just around the corner…
#1 Be mindful of live video audio and lighting
To put it simply, you want your live stream to look and sound great. Why? Because your viewers want your live stream to look and sound great. Unlike a pre-recorded video, there are no take-backs here–so you really want to be sure to get this right!
#2 Do a live video test run
Preparation + opportunity = success. You already know why live streaming is a great opportunity for your brand–now all you need to do is some proper prep. Here are a few things you can do to increase your chances of a smooth stream:
#3 Look at the camera
Eye contact is important when speaking to others, and it’s not any different when on camera. Instead of looking at yourself on a screen, be sure to look directly into the camera. Not only will you appear more honest, but your words are more likely to be remembered!
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