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Social Media Sales On Black Friday
What’s so special about November 30, 2020? It was only the biggest ever day for online shopping in US history, with over $10 billion in sales. Sales were highest between 7pm and 8pm Pacific time, at $12 million per minute. Over 35% of purchases were made on smartphones, and curbside pick-up was up 30% over the previous year.
Black Friday, the shopping holiday that takes place every year the day after Thanksgiving, falls this year on Friday, Nov. 26. Since Black Friday is quickly approaching and retailers are gearing up to once again host sales during the pandemic, we spoke to experts about the history behind the shopping holiday and charted how it’s changed over the years. Experts also discussed what to expect during the 2021 holiday shopping season — which may be as unique as last year’s pandemic made it — whether you plan to buy in person or online.
As trends traverse from one to the next, we can observe how customer behavior shapes them and vice versa. Last year, Covid skyrocketed eCommerce and brought changes that are here to stay; even though storefronts are operational again, customers have grown accustomed to the digital convenience. The trends that made our lives more tech-savvy will continue to be present, and will definitely continue to evolve
Successful Black Friday marketing campaign trends to use this year.
- Out of 100 brand campaigns, 81% advertised a discount or a bundle deal
- Out of those brands that reduced prices, the majority offered a 30% discount
- 8% used a countdown timer to create urgency
- 32% offered free shipping, conditional free shipping, or free express shipping to promote their deals
- 24% used promo codes to enter at checkout
As one of the biggest sales days of the year and the official signal of the holiday season, Black Friday is customers’ paradise. Find out how famous brands charmed their audiences and fire up your upcoming campaigns.
Every brand is on social, but using social channels to create unique Black Friday experiences is an art. A full-blown, cross-platform social media shopping experience needs to take virality, entertainment, and incentives into account. And PrettyLittleThing nailed it. They combined a cash giveaway, with promotions and vouchers, capturing shopper engagement for days across Instagram, Twitter, TikTok, and Facebook. They even created a custom filter for Instagram stories.
Social proof is a tried and true strategy to increase eCommerce conversion. While testimonials and user-generated content will always be effective, brands are finding new ways to encourage shoppers via social influence to add items to cart and complete their purchase.
YouTube turned into a TV-shop for a week. Starting from November 15, a shopping week has started on the YouTube platform. During the event, users could make purchases without being distracted from watching videos.
There is no doubt; consumers consider plenty of things before making any purchase during the holidays. This includes Black Friday and Cyber Monday. However, on top of their consideration are not just the sales and discounts but also what other consumers think about certain products. In some Live Stream videos, a shopping bag which could be found in the left corner of the display. The test launch of the YouTube Holiday Stream and Shop shopping week took place on November 15. While watching the videos, users could add products they liked from the catalog, which allowed them to simplify purchases.
As part of the event, WalMart, Samsung and Verizon products became available. Users asked bloggers questions live, which made shopping much more easier.
If you are also going to arrange a sale during Black Friday on your streams, then our services will help you make your LiveStream go viral so you could make a lot of money on it.
Last year TikTok also prepared for Black Friday and has become a partner of the service for the creation of online stores Shopify. TikTok users will be able to shop while watching videos thanks to the social network's partnership agreement with the online trading platform Shopify. It will help more than 1 million Shopify sellers launch advertising campaigns in TikTok from the service's personal account, the social network noted. So, if you’re a small online seller and have an account on TikTok you probably need to think about its promotion. That’s also where tube.biz can help you!
Top 5 Things People Look For On Black Friday:
While that concludes our list of top Black Friday experiences for 2020, the key thing to take away from these examples is that innovation in eCommerce comes in many different forms. This past week, many brands and retailers used larger-than-life novelty alongside minimal site updates, both of which enabled them to stand out from the competition and gain life-long customers. Now’s the time to consider how these strategies can be tweaked to elevate the shopping experiences you deliver to all year round.
We hope that Black Friday in 2021 will change your idea of this day for the better, bring a lot of joy and good savings. We advise you to start preparing right now to plunge headlong into the discount festival and feel the crazy atmosphere of sales.
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