How to make money on TikTok

TikTok does not have a partner program like YouTube or Facebook. Except for isolated cases with music artists, content monetization is the task of creators. Therefore, we gathered 10 best ways of making money on TikTok. We plan to update this article on a weekly basis. And we'll start with the most popular option - sponsored content.

#1 Sponsored videos

Last year, TikTok updated the app, allowing users to add a clickable link to the bio. Up to this point, it was only possible to insert a link on your Instagram account or YouTube channel.  Clickable link is a significant update for brands, which are looking out for advertising on TikTok.

There are 2 main ways for brands to collaborate with influencers:

• Product placement. It can be a visual, verbal or hidden advertisement.Often, influencers make multiple sponsored videos to improve ad performance.
• Hashtag challenges. Brands are asking influencers to make a video with their hashtag to kickstart it. This feature plays a big role in promoting posts on TikTok. One in three users have tried hashtags, and over 16% of all videos on TikTok are hashtag-related.

How much TikTokers get paid?

It depends on the amount of views. Average CPM is $1. It means that you’ll earn $0,01 per viewer. The number of views varies greatly: one video can get a million views, while another is only 10 thousand.

Estimated cost of paid posts:

• 10-50K followers – $6
• 50-100K followers – $19 
• 100-500K followers – $62
• 500K - 1 million followers – $125
• 5 million followers – $1250 and more

The most famous TikTokers make a staggering amount of money from sponsorship. Charlie d'Amelio "Queen of TikTok” has an estimated net worth of $8 million. Loren Gray earned $2.6 million last year with 52 million followers, and landed a major Revlon deal. Also she has had sponsored content deals with brands such as Hyundai and Burger King.

How To Get Brand Sponsorships On TikTok?

You can reach brands directly or find them on marketplaces. Recently TikTok has launched an official marketplace for TikTok creators. It’s a very convenient platform where creators and advertisers meet together.

💡 Lifehack. If you are new to TikTok, you have a small number of fans, then with our services, you can stand out from the crowd. Boost your TikTok buying views, shares, likes and followers on TubeBiz. It will increase visibility of your videos. 

Brand ambassador. Rather than charging per view, it’s more profitable for creators to charge a flat fee for sponsored posts. That ensures the creator is paid regardless of how many views the video receives. Collaborating with brands on an ongoing basis is one of the most profitable ways to monetize TikTok. In addition to a flat fee, influencers get additional perks: free brand merchandise, as well as the ability to be the first to test new products.

Creativity is essential. You have to produce authentic content for brand promotion. Keep in mind that creativity is essential. Unlike other social media, direct selling campaigns are not fit for the TikTok audience, so you will have to find more creative ways to build better relationships with your fans. Renewal of the contract depends on the success of the advertising campaign. So you need to try your best.

#2 Sell your own products

Cosmetics, clothes, audiobooks, study courses, prints and other stuff can be promoted through short videos. If you do not have your products, you can cooperate with manufacturers on the dropshipping system. 

How much you can earn: it depends on the products and your charisma.

Advantages: you can create your own successful business. 

Disadvantages: requires a lot of time and effort to implement.

What can you sell on TikTok? 

Own services

For example, hairdressers, nail technicians, psychologists, film editors, and photographers. In most cases, their content is useful and interesting to viewers. 

Makeup & Cosmetics Products

These product categories are easy to integrate into TikTok posts. You can test different beauty products, make reviews, and create makeup tutorials.

L’Oréal Infallible Foundation 

This is another example of a product that received a ton of views from user-generated content that caused sales to skyrocket. Around May of 2020, TikTok users began filming themselves using this specific foundation to illustrate its benefits.  

The videos convinced thousands of viewers to purchase the foundation to try it out themselves—and post their spin on the video trend on TikTok. 

Looking at the Keepa chart for this product, we can see the sales rank increased from around 18,000 all the way to 1,600 (the lower the number, the better the ranking.)

Clothes and accessories

The main audience of this social network is young people who like to experiment with the image and thus emphasize their individuality. Showcase stylish looks with clothes for sale - and you will have a lot of people who want to buy them. 

SHEIN is an online-only retailer, and a relatively newer player in the fashion industry. When SHEIN first came to UK markets, a big focus was gaining consumer trust and loyalty, since no one had really heard of them before. 

 Fast forward to 2020, and now they’re one of the best fashion brands on TikTok and Snapchat – even partnering with Addison Rae (60.7M followers)! So, what’s their secret sauce? They know their audience, and they know what works on Tik-Tok. 

Restaurants and coffee shops 

To interest potential customers, publish recipes for interesting dishes, show the process of making a latte. Videos that showcase the cozy atmosphere of your establishment work just as well.

Chipotle

Chipotle is the king of brands on TikTok. They are the perfect example of a brand really understanding the platform and how to appeal to its audience.

They are the authors of the viral #guacdance challenge that has received more than 250,000 submissions and upwards of 450 million views in just six days. And how did that benefit Chipotle directly? Well, they broke their own record by serving more than 800,000 sides of guacamole.

#3 Use TikTok affiliate program

Probably, you wonder how to connect monetization to TikTok and start making money by showing ads in your videos? Recently, this can be done through the interface of the official application, without the need to contact third-party services. But remember that the affiliate program can only be enabled if the status of your account is set on Creator mode. If this requirement is met, then the setting is activated as follows:

1. Open the TikTok application and go to your profile.
2. Click on three points located in the corner of the screen.
3. Go to settings and then choose the "Privacy" tab.
4. Next to the item "Permission to advertise", move the slider to the right.
5. You may need to verify your identity to connect to the affiliate by sending a passport photo to the technical support.

What are the requirements for a TikTok account? Firstly, you must be over 18 years old, and there can be no violations in your profile. Secondly, at least 10,000 subscribers have subscribed to the page, and the videos have gained at least 10,000 views over the last month. If these restrictions are met, then within a few days you will receive a notification about the successful connection to the TikTok affiliate program.

How do I enable monetization with AIR?

For those who don't know, AIR is an affiliate program that is familiar to many on YouTube. With the help of the service, it was possible to connect your channels to the system in order to subsequently receive money from advertising. However, you need to remember that the platform charges a certain commission equal to 30% of all income. If this does not bother you, then the Air affiliate program for TikTok is connected as follows:

1. Go to the official service page (https://air.io/tiktok).
2. Leave a request for joining the affiliate program.
3. Within a few days you will receive a response from the administration of the service and start making money on advertising.

It should be noted that to work with an affiliate program on TikTok, you must have at least 1000 subscribers and 10,000 views. Also, you will not be able to connect to the system if there are violations. As for money, you can withdraw it to popular payment systems, including WebMoney, PayPal, etc.

How much does TikTok pay affiliates?

And the last question that worries many is: what kind of earnings on average does video monetization bring? It is still difficult to give a clear answer – the amount is very different, since your main audience plays a key role. For example, if an ad is viewed by a resident of a big city, then the cost of viewing will be much higher than from a person from the countryside. If approximately, then for a million views you can get from 200 to 500 dollars.

#4 Video editing for TikTok

The video format applicable for TikTok is not so demanding of the author's skills, so even a starter can easily understand how to shoot and edit videos for the platform. Here you can see the main tips and information which you may need for creating your own content.

What kind of videos you can see in TikTok

In general, the content format does not include any variations – just videos and lives. For basic video publication you can pick any video timing, but in TikTok there are two most often formats: 15 seconds and 60 seconds with the possible variations up to the upper limit of 3 minutes.

• 15 seconds – used for entertainment content and is usually attached to music.
• 60 seconds – most common format for a wide variety of topics.
• 3 minutes – recently added for the needs of long talk.

The platform recommends mostly the first two options and lets you choose the limit by yourself right in the main menu of video shooting. For trying it yourself you have to proceed the next steps:

• Click the central button with the plus below.
• Let the app loads the filming menu.
• Then choose the timing of 15, 60 seconds or 3 minutes.

How to choose the proper format

As it was mentioned, the time limit follows several patterns which users follow. If you think of making some expert content and plan to give advice based on your personal experience or knowledge, then pick the "60 seconds" or “3 minutes” format. Otherwise, choose 15 seconds for mostly entertainment content which includes jokes, dances, miniatures and so on. Such videos must keep the interest of the auditory, otherwise people will simply not watch and scroll by. For picking your favorite option try both time limits and decide on the one like more.

How you can film and edit

For this you can have two basic options: either make edits in the TikTok app itself or use for such purposes the third-party apps. Some use both methods of shooting – for example, film video in TikTok itself if the video is up to 15 seconds and requires special effects, and use third-party editors for long ones. However, there are many of those who shoot only via one app and do not require additional instruments.

There is also a question appearing: does the popularity of the video depend on the app used – in TikTok or in another application. Expected or not, the answer is no, its popularity will be based on the fact if your audience is interested in it.

Shooting and editing in the TikTok app

In TikTok you can shoot in fragments and add some improvements, for example, some subtitles or effects that will show at the assigned time. This is the main difference between TikTok and Instagram content, which is always posted in one take. In TikTok you combine the pieces and tools and turn it into a mini-movie.

And remember such an important point: when shooting on TikTok, all video fragments are automatically gathered in one piece. This is what makes editing look that easy. On the contrary, editing in another application will take longer, because you have to connect separate video fragments from different points and combine them into one on your own.

#5 Benefit from TikTok lives

The option of live streaming allows the active users to get in touch with subscribers with the help of real-time talks and commenting. It is also a profitable way of monetizing an account if your audience can send you special gifts through it. One of the main advantages in Live Videos is that you can be unlimited in timing as the platform has not set the exact streaming length.

How to start a live stream

In general, going live does not require any special knowledge and is completed in just a couple of steps. Before setting up the device just remember to download the latest version of TikTok and check whether the app opens correctly. Once the issue is done, follow the simple guide given to start a live stream.

If you are not familiar with TikTok or did not post much content by this time, then the live streaming may be unavailable as a feature. You can gain an access only after checking some points, including meeting such requirements:

• The age limit demands you to reach the 16 year-old line.
• For receiving live gifts you must be over the age of 18. Such point is made important because you can further convert the received coins into money (the rate of exchange, however, is pretty low).
• At least 1000 followers should be subscribed, although this number differs in each region.

After you have reached the age and subscription limit and feel ready to stream, proceed to enter the creator’s menu and search for the desired live option. If you are sure that there is nothing wrong with your account, then wait for a couple of seconds for the stream to begin.

What to do if there is no "Go Live" option

This issue may happen because you have not met all the requirements or there is a possibility that too many users have this feature turned on at the moment. You should be aware that the platform limits the number of consequent streams, and that can often be the reason for button disappearance – the service is still not well-optimized for a large number of live users. In case you suspect the latter, just wait a bit, and the Go Live option may appear in the rightful place. Some of the users with all the completed requirements are still unable to use the function. For them the only possible variant is that the content posted before does not match the set rules.

When starting the stream, make sure these actions appear step-by-step:

• You are broadcasted online after a countdown of three seconds.
• Do not set any music on the background, or else you have the risk of facing a copyright warning.
• The live can include a caption consisting of 32 characters or less.
• Make sure your signature attracts enough visitors for your stream.

For making the live stream more notable users often apply some hashtags in description. The proper set will be able to gather more interest in your content people or those who may be curious about voiced topics. After a set reputation subscribers and not only will start to attend live more actively and even send you some gifts.

You can also use designated services that will help you generate the set of hashtags that can make the stream more clickable. All you will need there is just enter a corresponding topic, keyword or some detail that is highly relevant, and so the tool picks a chain of matching hashtags, and all you need afterwards is to copy results and paste into the caption of ongoing live.

#5 TikTok donations

As for nowadays, the platform does not maintain a developed system of direct donation support, so the only way for users to receive it directly is to leave a link in “bio” section. Some sources state that soon there will be added an option of live stickers for videos which support links, and so people will be able to donate without entering the profile, but no one really knows when and whether to expect this feature at all.

But the donations are quite an unstable source if the person has not made himself a clear reputation in a certain field. People prefer to know who they follow and support, so at first you need to enter the category of recognizable content makers in case you want to make donations your main source of income.

Promoting yourself as an expert

If you know a lot about your sphere of work or studies and want to ruin some popular myths, why not create a tutorial, a qualified section of questions and answers, or even write a book and benefit from it? You can even try yourself at conducting online conferences, which is extremely profitable right now in terms of current world situation, and events and find listeners who are interested in information you give in TikTok.

Starting from 2020, there has appeared a new trend – people became highly interested in the profiles of certain specialists, for example, doctors, psychologists, lawyers who give the recommendations for specified cases and explain shortly and clearly the basic knowledge from their field. But for this skill you need to be able to get the format which is applicable for the TikTok audience and keep up with its limits and tools.

In January 2020 the New York Times voiced a case of Danielle Jones, who maintains her profile on TikTok and talks about problems of the gynecological sphere. Her videos gained lots of views from interested people and one of them even has reached 11 million interactions. Her comment on such popularity in this kind of social network contained these words: “My activity on TikTok is similar to talking to a friend who just happens to be a gynecologist. It's a good way to bring information to people who are interested in it and voice their problems and possible resolves”.

Personal brand promotion

Some users have achieved widespread notoriety through social media. The limit for entering this group is pretty simple for achieving – having a bright, charismatic personality – and becoming popular on the Internet is not a big deal, after which a door to career in the media sphere awaits. If you become popular enough, it is possible to be invited to TV shows, broadcast some own programs, try yourself in music, as Bella Poarch successfully did, and, in general, the road to show business becomes wide open.

Services

With the help of TikTok videos promote your services in which you feel confident as a private trader or become a representative of an agency. For example, you are good at editing video and freelance with the help of this skill–so you can offer this service to Tiktokers and show the examples of your works. Or you are great at making photos for different occasions, teaching foreign languages, drawing portraits and someone’s characters from a given description. Then you can not only receive donations, but also be open for commissions and get yourself a brand new client base. It is also possible for you to promote other freelancers on the same topic and get a certain percentage of their orders.

How to Get More Followers and Views on TikTok? 

There is no ready-made recipe for a viral video. You need to try different approaches. However, you can increase your chances of success driving more organic TikTok views with TubeBiz services.

• 1000 TikTok views - $1
• 100 TikTok likes - $1.5
• 1000 TikTok followers - $20
• 1000 TikTok shares - $10
• 50 TikTok comments - $1.5

Next time you’ll learn how to earn money with TikTok shopping features. Follow us on social media so as not to miss it!

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