How To Increase Retention Rate Of Your Video?

YouTube is a huge platform that has content for every query. But in order to help users to find YOUR video, you need YouTube's algorithm to determine your content as interesting and useful. One of the indicators that affects ranking on YouTube is the retention rate.

On your channel, the audience retention rate shows how many viewers watch the video at the beginning, middle, end, or at all.

You don't need any sophisticated analysis software to find out about this metric. YouTube Studio has everything you need to know. By looking at the data, you'll be able to understand exactly what was interesting to the viewer in your video. According to some reports, the average audience retention rate for YouTube hovers between 50% and 60%. 

It's no secret that viewers don't watch some videos in their entirety. They often skip the introduction, rewind, or just watch a small segment of the video and then leave. As we said, the retention rate affects ranking algorithms, so it's important to know what you need to do to keep the viewer with you and make him watch the video COMPLETELY.

Here is what you need to do to increase your viewer retention rate:

1. A fascinating introduction. The first seconds of the video are crucial. During the first 30 seconds, people build an impression of you and your video. And if viewers don't like the first seconds, or if they find them boring or uninformative, they will unfortunately leave. That's why your first task in a video is to grab attention with all your might. Come up with some interesting hook that will make the viewer watch the video to the end. Ask intriguing questions that you will answer throughout the video. Make a lively and colorful splash page that viewers will want to watch again and again. 

1. Give viewers an idea of what's in store for them. Viewers often leave because they feel your video doesn't meet their needs. To help people navigate, you can make timecodes in the description or mark the beginning of the video of what you'll be talking about next. But don't forget that you can't put everything on the table at once. Otherwise the viewer will have no reason to watch the video further. 

1. Make the video dynamic. It's not enough to just put the camera in front of you and shoot everything from one angle. That way your viewer will get bored and won't watch your content. Even if your format involves simple on-camera narration, and you don't have any additional visuals, you can make an entertaining video. Use different camera angles, don't always shoot from the same place and with the same background. Change objects on the table and around you, gesticulate and be charismatic. If you are an advanced user, use sound and visual effects for variety. Illustrate what you're talking about with text and pictures. 

1. Don't create content for content's sake. Make your videos as long (or short) as necessary. Make every part of your video informative. Don't deviate too much from the topic just to make the video longer, but rather think about what details and facts you can add within your topic. 

1. Create something new. Always try to give some new, exclusive information in your video that no one has ever talked about or covered from a different angle before. To do this, carefully prepare your video, research some funny or surprising facts about your topic, or talk to an expert who will give you a new perspective.  In short, don't copy, create!

1. Use the design of the video. You can talk endlessly about how useful and important elements are the video splash screen and title. If your screensaver has an interesting still image, the viewer will definitely want to see it in the video and learn more. Similarly, the title to the video, if it is intriguing, capacious and catchy, will arouse interest and attract the viewer. Let the headline and the title work in tandem.

1. An escape from boredom. Sometimes people get bored with the same format. If you've been posting only one video format for a very long time, even if it's been a success, interest will wane. If you've analyzed your videos and realized that with the 10th video in the same format, interest in your content has dropped, then try experimenting. Introduce a new rubric, update your backdrop, invite guests, or shoot a video in a new setting. Diversity in this area will help you make your metrics go up. That doesn't mean you should abandon your old format forever; you can alternate between different videos. 

And of course our site has a service for buying High Retention Views! You can buy YouTube High Retention services, which provide you 30-50+ sec retention. There is a 30-day refill warranty for this service. This means that if some of the views drop over time, we will refund the lost views!

With us, you don't have to think about anything but creating your content! You create and make the video, and we'll do the rest for you. 

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