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CTR on YouTube: Why does everyone need it?
What does this 3 letter word mean and why is it essential to focus on it on YouTube? What is a good CTR on YouTube? If you’re a beginner on the platform you probably find YouTube analytics confusing and hard to understand. In this article you'll finally get the core idea about what CTR really is and how to increase it.
What is YouTube CTR?
Simply put it is a metric that makes it possible for a user’s videos to get more views. You probably heard that CTR should show a particular percentage. Indeed, it shows how many times a video thumbnail was shown to the viewers as well as how many times people clicked on it and actually watched a video in percentage. Here we should talk about ‘impressions’.
Basically, you can calculate your CTR by dividing:
Some YouTubers admit that the number of impressions do not necessarily represent the number of people who actually saw your video. So the numbers can be different.
What are impressions on YouTube?
To understand what this abbreviation is really about, let's start from what the word ‘impression’ means on YouTube. ‘Impressions’ shows how often your YouTube video is shown to users on computer or on mobile. You get an ‘impression’ when someone on the platform sees your thumbnail (for more than 1 second) and then watches your video.
‘Impressions’ are important to focus on. After examining this metric, creators get a clearer idea of how much people found the content interesting and for whom it was appealing. When your CTR is increasing your videos appear in the recommendations section. Also, it shows how many people are actually interested in your content.
Remember, that YouTube algorithms promote content that has a lot of activity. So when your average click through rate YouTube gets higher your videos will be shown to more users.
Where to find your CTR?
Finding your CTR is very easy. All you have to do is to log in to your YouTube account and click on ‘YouTube Studio’.
You will see the left column appear. So the next thing you should do is to go to the ‘Analytics’ section. It will be located on the left menu.
Once you click on it you should go to the ‘Reach’ that will appear and then click on the ‘Views’ tab after.
After all that you will see a graph that shows:
- the number of impressions
- CTR
- number of views
- unique viewers
Then select CTR and set the necessary period of time. It can be seven days, one month, three months, one year, or the time when your channel was created.
Now you’re done! You can finally see your channel’s CTR. If you need more details about the videos that gained the highest index, move your cursor over the graph and see all the necessary information.
How to improve CTR?
If you have a low click-through-rate and a low impressions then it probably means that you should change your video's details. We advise you to follow these 3 small steps:
Focus on your title and thumbnail
In fact, when your video gets low impressions and clicks it means that it is not appealing to the audience and they are less likely to click on it. That is why in this case it is important to improve the way your cover image looks and make the title more intriguing. However, don’t make it clickbait as it will undermine trust of your potential subscribers. Try to come up with a new catchy title and a thumbnail that will intrigue your viewers and see what works best for you.
Who are your viewers?
Your audience’s analysis is essential for improving your CTR. It is important to know your audience’s age, social status, gender, GEO, interests and so on in order to upload content that will appeal to them. This way they will be more interested to watch your videos and even subscribe to your channel. Remember that with your content you should solve your viewer’s problem, their request that they put on a search bar in YouTube. When you understand the problem it will be much easier to provide a solution to a viewer and so increase your CTR.
Focus on retention
Another key element that will help you to improve your CTR rate is to analyze what retains the attention of your audience. Analyze the graphs in your YouTube studio to see what kind of content, cover images and topics best retain their attention and for how long. After examining these details yourself you will have a basic understanding of what holds the attention of your audience and what makes them close the video and search for another one.
How to increase CTR fast?
Increasing CTR on your own can be time wasting and even can’t guarantee that you will improve it. It is very tricky and very often YouTubers turn to get help from professional YouTube managers and marketers to analyze the graphs, the channel’s performance and promotion services.
Indeed, the vast majority of creators deal with the problem this way. They get services from online sources that guarantee quality promotion that is done fast. That is why there are a lot of SMM panels on the web that offer promotion services. However, most of them are not as reliable as they promise.
With Tube.Biz you won’t have to worry that you get poor quality services. You can get CTR views from Tube.Biz only for $20. In comparison with other SMM sources this is a very affordable price. The minimum number of CTR views that you can get from Tube.Biz is 1000. Our panel offers only real people activity, so the CTR views that you get will be from real YouTube users.
You won’t be suspended from the platform and your channel won’t be deleted. The services that are provided by Tube.Biz comply with terms and conditions of YouTube and do not violate their policies.
Don’t hesitate and get CTR YouTube views to enhance your channel performance and make your videos go to the recommended section.
