9 Common Mistakes On Instagram

Instagram is a strong marketing tool and is a cost-effective way to show your business to the world. But with so many features and possibilities, it can be difficult to know what the best strategy is. In today's article we want to tell you about the most common mistakes and how to avoid them!

Inconsistent visuals 

Your Instagram account should act as a mirror of your brand. Each channel you use for your promotion, like your website and social media, should have a consistent thread. They should all  showcase  your brand strongly and clearly. Your grid should tell your brand’s story. To create this cohesive story, your images should all feature the same colour palette and work together to create one solid visual representation of your brand.

Lack of a goal and promotion strategy

It is not uncommon to find commercial profiles in which a post is published for the sake of a post. That is, the content is created only to fill the information space and subscribers have not forgotten about them. That's just that such content does not meet the needs of the audience at all, and the goals of the company, so publications do not cause reactions (likes, comments, saves). Because of this, unsubscriptions grow, and business doesn’t develop.

Using images with poor quality

We all know that Instagram is a visual medium. So, if you’re not investing in good quality photos,  then you are losing potential followers and customers. Bad product photos can make online shoppers think your business is less trustworthy or that the product themselves won’t have a good quality either.

The absence of text or grammar mistakes in it

The text is an important component for the involvement of subscribers, because the publication should have some value. The user should not think up some idea for you. For personal accounts, this error is not rude, which cannot be said about commercial accounts. As for errors in the text, this is an inviolable topic. It’s always important to check the text for punctuation and spelling before publishing. In addition, it’s important to take care of the readability of the text — divide it into paragraphs and not overdo it with emojis.

Irregular posting

In addition to the fact that you need to make high-quality diverse content without mistakes, in the interests of the audience and meeting business goals, you need to publish posts regularly. Surely you have met an account where they post once a week, then 3 times a day. And this is wrong, you can't upload posts only when you have a topic. The problem in the regularity of posting will be solved by the content plan. You will have fully or abstractly written ideas of posts. And in order not to forget to post content, use auto posting.

Exclude some channels for promotion

Buying likes, followers, views and comments for your IG post is also an important part of your promotion on Instagram. And you shouldn’t forget that on tube.biz you can find all services for better promotion. A large number of likes, followers etc. will increase coverage of your account and it will help you in the recognition of your brand or personal account.

No hashtags or geolocation

Hashtags are a tool that can turn into a simple and successful method of free promotion. In addition, well-placed tags will help you find a publication on the right topic or structure the content by distributing it into categories. Each post has a limit of 30 hashtags, but it’s recommended to use around 5. 

Not using Stories or Reels

If you’re not taking advantage of Instagram Stories, you’re missing out on the opportunity to connect with your followers. Since they only last for 24 hours and are easily skippable (users can tap next or even swipe to the next profile) they’re a great way to stay in the consciousness of your followers without clogging their feeds. 

Not optimizing your Instagram bio

As soon as someone sees your profile picture and takes a glance at your page, they should be able to tell what your brand is all about. Images paint the picture of your brand quicker than words, but for little details you need to use your Instagram bio. Your bio is the line of text at the top of your profile and includes your own text as well as a link and your location.

Nowadays Instagram is one of the best channels to grow your followers, increase website traffic and build a connection with an audience that is going to trust you.

There is no need to feel overwhelmed by these mistakes. The best thing you can do is learn from them and measure and fix any kind of issues you run into on your marketing journey.

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